Launch pricing
Open at ~30% off for the first 50 buyers to seed reviews and testimonials, then raise to list price. Scarcity plus social proof.
India-friendly pricing Priced so you
Priced so you
don’t blink.
A tiny fraction of the ₹1–5 lakh consultancies — while still respecting that this is genuinely high-value work. International buyers see the USD column; both are live at once, on the same platform.
The shelf.
| Product | Price | Role in the ladder |
|---|---|---|
| The Shortlist Starter | Free Free | Builds the email list |
| The Tracker | ₹299 $5 | Entry / impulse buy |
| The Playbook | ₹799 $12 | The core guide |
| The SOP / Personal Statement KitHero | ₹1,799 $25 | Hero — the crown jewel |
| The Scholarship KitHero | ₹1,299 $18 | Money-ROI hero |
| The LOR Kit | ₹399 $6 | Add-on |
| The Application OSBest value | ₹3,499 $45 | Anchor / best value |
Time with a person.
Context: even the ₹9,999 premium tier is ~1/10th of a typical consultancy package — so “affordable” stays true at every rung.
| Service | Price | Notes |
|---|---|---|
| Power Hour | ₹1,999 $39 | UK focus, USA optional. |
| Full Application ReviewCapped | ₹9,999 $149 | Capped seats / month — the scarcity is real. |
How the price behaves.
Seasonal, not constant
Applications peak Aug–Mar (UK intake). A small festival / New-Year discount — otherwise hold price, so nobody learns to wait for a sale.
Currency auto-detect
INR for India, USD / GBP for international — so nobody does mental math.
Pay-what-you-want floor
On the Tracker, a ₹299 minimum. On-brand: it signals access over extraction.
Start where it’s free.
The Shortlist Starter costs nothing but an email — and it’s the honest first step of the whole system.
Get the free starter