A staircase — free → cheap → core → premium → 1:1. Each step sells the next. Everything is
productized straight from the system that produced 16/16 offers.
Digital products
Buy the step you need.
FreeStart here
The Shortlist Starter
A mini-guide on the dream / target / backup framework, plus a stripped-down tracker — free, in exchange for an email. The honest top of the funnel.
Dream · target · backup framework
A stripped-down starter tracker
No card. Just your email.
FreeFree
Builds the email list
01Most shareable
The Tracker
The actual 16-school mastersheet, cleaned into a plug-and-play template: deadlines, scholarships + scholarship deadlines, credentials, status columns, auto-sorted by earliest deadline.
Auto-sorts by earliest deadline
Tracks scholarships & their deadlines
Google Sheet / Notion template
₹299$5
Entry / impulse buy
02The spine
The Playbook
The full Step 1 → done roadmap as a clean Notion doc or designed PDF: the document checklist, UK-vs-USA differences, the curated free-resource library, and what to DIY vs. when a cheap proofread is worth it.
Step 1 → done roadmap
UK vs USA differences
Curated free-resource library
₹799$12
The core guide
03Hero product
The SOP / Personal Statement Kit
The single most important document, taught — never copied. The real winning statements (Imperial, UCL) as annotated teardowns, with margin notes on why each paragraph works.
Annotated teardowns of winning statements
The 3-question framework
“What NOT to include” checklist · UK-vs-USA voice
Sold as “learn the moves,” never “copy this.” A teardown teaches; copy-paste is a plagiarism risk. That framing is the “your own voice” promise, kept.
₹1,799$25
Hero — the crown jewel
04Clearest ROI
The Scholarship Kit
Scholarships are money, so the pitch sells itself: the kit that helped win £25,000. The scholarship-essay template, the “study the funder’s values first” method, and a curated external list.
Referee template, how to choose referees, the exact email script to ask, and what makes an anecdote-rich letter. Cheap, bundle-able, completes the set.
The exact “ask” email script
How to choose your referees
What makes an anecdote-rich letter
₹399$6
Add-on
BundleBest value
The Application OS
Everything above, at a discount. Bought separately the kits add up to ~₹4,595 — so ₹3,499 is a clear save. The default choice, and the anchor for the whole shelf.
Every kit, one price
Save ~₹1,096 vs buying separately
The complete system
₹3,499$45
Anchor / best value
1:1 — kept deliberately small
For when you want a real person in the room.
A side hustle protects its time. Most demand flows to the products; the calls are capacity-limited on purpose — and that scarcity is real.