The products · heat it, shape it, own it

A toolkit,
not a pile of scrap.

A staircase — free → cheap → core → premium → 1:1. Each step sells the next. Everything is productized straight from the system that produced 16/16 offers.

Digital products

Buy the step you need.

Free Start here

The Shortlist Starter

A mini-guide on the dream / target / backup framework, plus a stripped-down tracker — free, in exchange for an email. The honest top of the funnel.

  • Dream · target · backup framework
  • A stripped-down starter tracker
  • No card. Just your email.
Free Free
Builds the email list
01 Most shareable

The Tracker

The actual 16-school mastersheet, cleaned into a plug-and-play template: deadlines, scholarships + scholarship deadlines, credentials, status columns, auto-sorted by earliest deadline.

  • Auto-sorts by earliest deadline
  • Tracks scholarships & their deadlines
  • Google Sheet / Notion template
₹299 $5
Entry / impulse buy
02 The spine

The Playbook

The full Step 1 → done roadmap as a clean Notion doc or designed PDF: the document checklist, UK-vs-USA differences, the curated free-resource library, and what to DIY vs. when a cheap proofread is worth it.

  • Step 1 → done roadmap
  • UK vs USA differences
  • Curated free-resource library
₹799 $12
The core guide
03 Hero product

The SOP / Personal Statement Kit

The single most important document, taught — never copied. The real winning statements (Imperial, UCL) as annotated teardowns, with margin notes on why each paragraph works.

  • Annotated teardowns of winning statements
  • The 3-question framework
  • “What NOT to include” checklist · UK-vs-USA voice

Sold as “learn the moves,” never “copy this.” A teardown teaches; copy-paste is a plagiarism risk. That framing is the “your own voice” promise, kept.

₹1,799 $25
Hero — the crown jewel
04 Clearest ROI

The Scholarship Kit

Scholarships are money, so the pitch sells itself: the kit that helped win £25,000. The scholarship-essay template, the “study the funder’s values first” method, and a curated external list.

  • “Study the funder’s values first” method
  • Curated list: Chevening · Inlaks · McCall MacBain · KC MET
  • How a scholarship essay differs from an SOP
₹1,299 $18
Money-ROI hero
05 Rounds out the packet

The LOR Kit

Referee template, how to choose referees, the exact email script to ask, and what makes an anecdote-rich letter. Cheap, bundle-able, completes the set.

  • The exact “ask” email script
  • How to choose your referees
  • What makes an anecdote-rich letter
₹399 $6
Add-on
Bundle Best value

The Application OS

Everything above, at a discount. Bought separately the kits add up to ~₹4,595 — so ₹3,499 is a clear save. The default choice, and the anchor for the whole shelf.

  • Every kit, one price
  • Save ~₹1,096 vs buying separately
  • The complete system
₹3,499 $45
Anchor / best value
1:1 — kept deliberately small

For when you want a real person in the room.

A side hustle protects its time. Most demand flows to the products; the calls are capacity-limited on purpose — and that scarcity is real.

Power Hour

School-list review + SOP gut-check + scholarship strategy. One call, flat fee.

UK focus, USA optional.

₹1,999$39
Book
Capped seats / month

Full Application Review

Statement + CV reviewed async, plus 1–2 calls. Premium, and capped on purpose.

Capped seats / month — the scarcity is real.

₹9,999$149
Book

Not sure where to start?

Begin with the free Shortlist Starter. It costs nothing but an email — and it’s the first two steps of the system.

Get the free starter